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California Youth Hockey Participation at Record Levels

By Stephen Kerr, 12/12/17, 10:45AM MST


USA Hockey initiatives, increased NHL and AHL presence spur interest

Young boys and girls in California have plenty of choices when it comes to sports: soccer, baseball, softball, basketball, football, dance, martial arts… and that’s just scratching the surface.

There was a time when hockey would have been at the bottom of such a list, if it made it at all. Not anymore. According to USA Hockey affiliate membership reports for 2016-17, California saw the largest increase of 8U players in its history, up 25.2 percent to 3,553. Participation among girls was particularly impressive, jumping 49 percent, a new record high. USA Hockey’s data has consistently shown that growth among players ages 4 to 8 has a positive impact on retention in the larger 9 to 14 age group.

It’s no doubt one of the reasons USA Hockey is bringing the U.S. Women’s National Team to the Golden State as part of its The Time is Now Tour, presented by Toyota. The Dec. 15 matchup of Team USA and Canada in San Jose is the last stop on the team’s pre-Olympic tour of exhibition games.

In spite of hockey’s record growth, competition from other sports is just one of the barriers California and its neighboring states face in developing youth hockey players. For one, ice costs are higher than most other states. Ben Frank, USA Hockey’s California ADM coordinator and president of Junior Reign Youth Hockey, a USA Hockey Model Association, points out the state has no public rinks, unlike other states and Canada.

“All the rinks in California are private,” Frank explained. “They have to cover expenses generally with their income.”

Robert Savoie, director of hockey for Sharks Sports and Entertainment, agrees. “Imagine trying to keep a building cold [in California],” Savoie said. “Utility bills are pretty high.”

How has California seen such significant growth despite these hurdles? Frank believes it starts at the top, with both the NHL and AHL expanding into California, Arizona and Las Vegas.

“I grew up in Toronto, a hockey hotbed,” he said. “There’s six NHL teams in all of Canada. Now, where I live in southern California, there’s actually five NHL teams I can drive to within [those three states].”

The success of those teams hasn’t hurt, either, with the Anaheim Ducks and Los Angeles Kings winning several Stanley Cups. “That has created big booms in interest and support,” Frank explained.

Both leagues have also been very supportive in promoting youth hockey, particularly with try-hockey-for-free and other USA Hockey-supported programs. “All the rinks in California have the opportunity to host these sessions where kids get equipment,” Frank explained. “The amount of promotion that goes into that is huge.”

USA Hockey’s commitment to its grassroots initiatives and American Development Model have been of particular benefit to California. With ice in shorter supply, clubs like Savoie’s were using principles like shared-ice practices before ADM was officially implemented around the country.

“We started the ADM when my youngest daughter was playing 8U,” Savoie said. “She’s 15 now. At the beginning, we struggled with the parents, because we had four games cross-ice at the same time. They didn’t understand. Now, everything is shared-ice.”

The increase of participation among girls is especially pleasing to Savoie, who has coached several teams since his own daughters started playing. He currently has two teams for each age group, about 160 girls total.

“Sometimes, girls don’t feel as comfortable on the ice; they’re not sure if they want to do it,” he said. “Since we have more girls now, they can play on the girls’ team. That helps a lot.”

Frank credits entry-level programs like learn-to-play for creating and maintaining that interest.

“Before these programs, a girl at an older age would have had to decide they want to play hockey, try to join a team, get equipment,” Frank said. “Now, with the focus being on the entry level, low cost, low commitment, it’s an open environment for families. I’ve seen 20 to 40 percent girls in these sessions. I think parents are more open to letting [girls] try it.”

What is the potential for growth among boys and girls moving forward? “I see it exploding,” Frank said. “College hockey hasn’t even hit California yet. I think it will. Junior hockey hasn’t, which I know it will. From what I can see, NHL teams are not slowing down with the resources they’re putting into their communities. We’re just at the beginning.”

With continued success of the professional teams, and aggressive marketing at the grassroots level, California has plenty of reasons to be optimistic about its youth hockey future.

Story from Red Line Editorial, Inc

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One phone call led Johnathan Morrison into a tenured career with the International Paralympic Committee

Long before Johnathan Morrison was the officiating advisory group leader for the International Paralympic Committee, he was a 30-something-year-old trying to find his way on the international circuit. 

Little did Morrison know, a random phone call in October 2005 would change his life. He remembers it like it was yesterday. He had taken a puck to the face a month earlier and was still recovering from a broken cheekbone when Scott Brinkman gave him a ring. 

As the officiating advisory group leader for the International Paralympic Committee at the time, Brinkman was inquiring to see if Morrison had any interest in officiating a three-team sled hockey tournament in Colorado Springs, Colorado.

“He called and asked me if I wanted to get involved with the sport,” Morrison recalled. “Honestly, at that time I had never seen a game played. We were having this conversation about getting involved with the sport and he mentioned that there was an event in February 2006 that he wanted to send me to. It was kind of a chance for me to learn the ins and outs of the sport.”

Wait. There was more. 

“He told me if I did good he would send me to the 2006 Paralympic Games in Torino,” Morrison said. “I had just moved to the Twin Cities and had just started working the WCHA and that would’ve been right in the middle of playoff time. I remember saying to Scott, ‘When exactly will I know if I’m going to go to Torino?’ I asked because I needed to tell my college supervisor that I was going to be gone for the playoffs. He goes, ‘Well, let me rephrase that. Congratulations. You’ve been selected to go to the 2006 Paralympic Games in Torino.’ I was like, ‘Oh crap. Here we go.’”

All of a sudden Morrison was on a crash course, trying to learn the ropes of sled hockey as fast as possible. He watched a bunch of DVDs to study the game as well as any YouTube clips he could get his hands on. 

Then it was off to Colorado Springs without any sort of in-game experience.  

“I got very lucky because the other individual that they sent to that event in Colorado Springs was a gentleman by the name of Scott McDonald,” Morrison said. “He had been around the sport for a long time and he basically taught me the game.”

While the differences were vast, especially considering Morrison had only ever worked with traditional hockey prior to that event, the biggest difference came down to positioning on the ice. 

“Everything I knew about positioning basically got thrown out the window,” Morrison said. “You have to be on top of the play at all times because the penalties are much more subtle and much more difficult to see. You have a stick that’s only 100 centimeters long, so that hook is really hard to see.”

Besides that, Morrison also learned the hard way that certain plays look a heckuva lot different. 

“A guy using his stick underneath his sled to try to shoot a puck in a motion for someone that hasn’t been around sled hockey looks a lot like he basically threw it with his hand,” Morrison said. “I remember I actually waved off a goal that I thought was put in with his hand and everybody else knew he put it in with his stick.”

That three-team sled hockey tournament, featuring the United States, Canada, and Germany, gave Morrison the confidence he needed heading into the 2006 Paralympic Games in Torino.

“I had just worked a bunch of games at a really high level,” Morrison said. “I was seeing the best players, so I felt good. When I actually got to the 2006 Paralympic Games in Torino it was one of those things where I had to step up and get better every game. There was no choice.”

For Morrison, the first game of the 2006 Paralympic Games in Torino was life-changing.

“When I was younger I was hoping to make the NHL (as an official),” Morrison said. “Once I was about 30 years old, I realized that it wasn’t going to happen, so I kind of switched mental gears and said, ‘OK. Let’s go the international route.’ Obviously the brass ring for the international route is the Olympics. That’s what I was pushing for. That’s what I thought I had my best shot at. Then all of a sudden I get this call that I am going to the Paralympics. It took my breath away. I had been working for something like that, and once it happened, all I wanted to do was get ready for it.”

Since then, Morrison has worked three more Paralympic Games (Vancouver, Sochi, and Pyeongchang) on top of handling his current role with the International Paralympic Committee.

In that position, Morrison works with the technical side of the sport, which basically focuses on our rulebooks, as well as the officiating development side of the sport, which essentially is a pathway that finds a way to get the most out of our officials. He also oversees the assigning of certain officials to certain tournaments

“I am looking for officials that have succeeded at some of the highest levels that show a passion for the sport,” Morrison said. “I’d say the passion for the sport is as important, if not more important, than what they have accomplished elsewhere. I don’t want the guy that calls me and is like, ‘Hey. I’m a good linesman. Can I go to the World Championships?’ Sorry. It doesn’t work that way. I want guys that actually love the sport.”

That became a focus based on his experiences with the sport over the better part of the last two decades. He has grown extremely passionate about it, and as the leader of the bunch, he wants every member of his officiating crews to feel the same way. 

“I’ve been in this sport long enough and I know guys that have worked the Calder Cup and worked the Frozen Four that I could introduce them to sport the same way I was introduced and they’d do a good job,” Morrison said. “That said, I want that individual who is so passionate about the sport that they have taken a week out of their summer to come and train with us. I’m looking for someone who is passionate about the sport and I think we’ve done a good job with that so far.”