On Sunday (Jan. 24), the Today Show aired a segment featuring U.S. National Sled Hockey Team members Nikko Landeros, Luke McDermott, Bo Reichenbach, Josh Sweeney and head coach Jeff Sauer.
The segment was filmed Wednesday (Jan. 20) with NBC's Craig Melvin, who was in Bridgewater, Nova Scotia, to meet the U.S. National Sled Hockey Team and Labatt USA's brand manager, Lisa Texido, to learn more about sled hockey, its impact on the lives of those who play it and Labatt USA's efforts to raise awareness and funding to expand USA Hockey's Sled Hockey program and help disabled athletes get back on the ice and back in the game.
Notes: In November, The USA Hockey Foundation, through the Labatt USA Pass It Forward initiative, announced 10 programs to share $250,000 equally to grow the sport of sled hockey. For more information on the 10 sled programs that received grants provided by Labatt USA’s Pass it Forward initiative, including the Knoxville Amateur Hockey Association, click here.
About the Labatt Pass it Forward Initiative
Labatt USA’s Pass It Forward initiative was created to help in providing access to hockey for everyone. Through the initiative, Labatt Blue is bringing partners together and increasing awareness to sled hockey through national advertising, commercials, promotions, social media and limited edition packs of Labatt Blue and Labatt Blue Light sled hockey cans. Highlighting Labatt Blue’s sled hockey awareness initiative is its partnership with national sportscaster, John Buccigross, who is serving as a key ambassador. More information can be found at LabattUS.com/sledhockey.