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Manager, Partnership Activation

By USA Hockey, 04/22/24, 12:00PM MDT


Manage day to day relationships with corporate and licensing partners to maximize the performance of USA Hockey sponsorships.

Job Title: Manager, Partnership Activation

Reports To: Director, Partnership Sales

Location: USA Hockey National Office – Colorado Springs, CO

Date Posted: April 22, 2024

Basic Function: Manage day to day relationships with corporate and licensing partners to maximize the performance of USA Hockey sponsorships. Collaborate with all internal teams of the organization to effectively execute each element of the partnership in an efficient and productive manner. Listen to client needs to proactively and work cross-departmentally to adjust the changing needs of our partnerships throughout the course of the relationship.


• Manage day-to-day needs of corporate and licensing accounts by providing second-to-none client service, this may include: Timely approvals of creative and content; Timely follow-up on partner questions and requests; Regular client calls and check-ins based upon client needs.

• Identify opportunities to maximize partner value, which may include adjustments to the agreement.

• Monitoring program effectiveness against partner objectives and KPIs.

• Create and deliver unique and polished partnership recaps with confidence.

• Develop and implement in-market/retail promotions to add new value for clients.

• Maintaining partner deliverables, as well as significant contract items.

• Assist in a variety of department-related duties.

• Maintain an infectiously positive attitude when dealing with partners and internal stakeholders.

• Maintain good attendance and punctuality.

• Other duties as assigned.


• Bachelor's degree or possess a minimum of three or more years' experience in agency, media, or partnership management.

• Knowledgeable in the practices and principles related to media and sponsorship activation.

• Ability to develop successful, mutually beneficial working relationships with corporate clients.

• Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption.

• Understand teamwork and enjoy working closely with colleagues to provide a team approach that fulfills client interests and overall partnership objectives.

• Self-starter, successful working with limited supervision.

• Sales style reflects both drive and resilience.

• Team orientation supporting motivation and focus on both individual and departmental growth.

• Well-spoken and have excellent written communication skills as well as listening skills.

• Exceptional work ethic and a strong desire to succeed.

* Expression of a personal brand that is professional and creative.


• Salary range is $55,000 - $60,000 annually.


• This position requires travel.

• Proficient in Microsoft Office applications including Word, Excel, Outlook and Power Point or similar presentation tools.

• Knowledge of sponsorship software preferred, i.e. SponsorUnited, Legends Analytics, Google Analytics, etc.

• Work schedule will include office hours as well as event responsibilities on evenings, weekends, and holidays.

• Office in a multi-level building.


• Position to begin immediately at USA Hockey’s national headquarters in Colorado Springs, Colorado.

USA Hockey does not discriminate on the basis of race, religion, national origin, gender, age, handicap or veteran status. All qualified applicants will be given equal opportunity. Selection decisions are based only on job-related factors.

Job Type: Full-time


• 401(k)

• 401(k) matching

• Dental insurance

• Vision insurance

• Flexible schedule

• Health insurance

• Paid time off including sick, accrual of vacation, personal days, and holidays. 


• We operate on 37.5-hour workweek. 


• Bachelor's (Preferred)

Work Location: In-person.


To apply email resume and cover letter to