COLORADO SPRINGS, Colo. – USA Hockey announced today that it has added BioSteel Sports Nutrition Inc. (“BioSteel”) as an official sponsor of the organization. The multi-year agreement includes BioSteel’s designation as the official isotonic beverage and official sports drink of USA Hockey.
Founded in 2009, BioSteel’s focus on premium natural ingredients, product transparency, and identifying the essential nutrients needed to power physical activity has led to the brand achieving a reputation for being the hydration product provider of choice for high performance athletes.
As part of the agreement, BioSteel will help contribute to USA Hockey’s education program, specifically related to hydration and overall sports nutrition.
“We’re thrilled to have BioSteel as our newest corporate partner,” said Pat Kelleher, executive director of USA Hockey. “Sports nutrition is a significant topic at all levels of our game and having an industry-leading company like BioSteel helping us educate athletes, coaches and parents is a real positive.”
BioSteel will also serve as the title sponsor of the annual prospects game featuring top American-born players eligible for the upcoming NHL Draft and also USA Hockey’s series of national summer player development camps that are staged for boys and girls from 15-to-18 years of age.
“BioSteel was born in professional hockey dressing rooms and the sport continues to be a core pillar of our brand,” said Co-CEO & Founder, John Celenza. “By partnering with an iconic association like USA Hockey, we’re able to expand our presence throughout the United States and through their successful grassroots and national programs.”
“We look forward to a long-term relationship with BioSteel,” said Tony Driscoll, assistant executive director of marketing, communications and events for USA Hockey. “We’re excited about the synergy that can be created between USA Hockey and BioSteel through this new partnership.”
USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials, parents and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.
BioSteel is a North American operated sports nutrition company that was built on the mandate of providing the safest, healthiest, and most effective line of nutritional products available. BioSteel’s line of nutritional products ranges from a sugar and caffeine free sports beverage with no artificial flavors, colors, or preservatives, to a line of proteins and everyday essentials. BioSteel products are currently readily available across North America, and globally with select retail partners or direct to consumers online, through www.biosteel.com.