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Hat Trick Growth Challenge

A Guide to Drive 8 & Under Participation for Your Local Association

The Hat Trick Growth Challenge guides youth hockey leadership through national programs and tools to drive participation at the 4-to-8 age group. By growing hockey in this age group, programs will experience long-term growth as children continue to develop.


What is the goal of the Hat Trick Growth Challenge?
The blueprint guides youth hockey leadership through national programs and tools to realize their goal of growing their association at the 8-and-under age category. 

By participating in the Hat Trick Growth Challenge, your program will be accomplishing two things:

  1. You will drive participation in the 8-and-under age group and ensure that your program continues to grow as players graduate to older age levels.
  2. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

To complete the Hat Trick Growth Challenge, participating associations will utilize programs that emphasize the three main driving forces of growth - Retention, Acquisition, and Conversion.

1. RETENTION

2. ACQUISITION

3. CONVERSION


Levels of National Recognition From USA Hockey

GOLD

If your association completes THREE challenge items from each growth strategy (retention, acquisition, and conversion), your association will receive GOLD status.


SILVER

If your association completes TWO challenge items from each growth strategy (retention, acquisition, and conversion), your association will receive SILVER status.


BRONZE

If your association completes ONE challenge item from each growth strategy (retention, acquisition, and conversion), your association will receive BRONZE status.