Aaron Westendorf joined USA Hockey in Ocotber, 2019 as director of communications. Westendorf leads communications efforts for USA Hockey’s youth and junior hockey programs and also the U.S. National Junior Team. Westendorf was a staff member of the 2021 U.S. National Junior Team, which brought home the country's fifth gold medal in Edmonton, Alberta, as well as the gold-medal winning 2021 U.S. National Sled Hockey Team.
Westendorf's background includes serving as the director of communications for the United States Hockey League for three seasons, where he oversaw communications strategy for the league and its member clubs. After being promoted from digital media manager, Westendorf was responsible for all league communications initiatives and properties including coverage at USHL Fall Classic, USHL/NHL Top Prospects Game and Clark Cup Playoffs. The league underwent substantial media growth during his tenure that included the creation of the “Who’s Next” campaign, rebranding of the league’s logo, as well as the creation of a media guide and record book dating back to the league’s inaugural 1979-80 season.
Westendorf also served two seasons with the Texas Stars of the AHL where he worked as marketing and game operations associate, including the during team’s Calder Cup championship season in 2013-14.
A graduate of Ohio University, Westendorf earned his bachelor’s degree in journalism from the E.W. Scripps College of Journalism.