USA Hockey announced today its expanded partnership with Labatt USA in support of a new initiative that will raise $250,000 and launch 10 new adult sled hockey programs across the United States in one year.
National sportscaster John Buccigross is an ambassador of the program and will help support Labatt’s efforts to raise funds for USA Hockey’s Sled Hockey Program.
Team USA captain and Paralympic gold medalist Josh Sweeney, joined Buccigross, Lisa Texido, brand manager at Labatt, and Lee Meyer, Senior Director of Marketing at USA Hockey, to make the announcement.
Labatt will begin a retail promotion this fall to raise money with specially-marked packs of Labatt Blue and Labatt Blue Light.
USA Hockey also will oversee the administration of funds and the creation of the 10 new sled hockey programs, including the costs associated with sleds, sticks, equipment, ice time, uniforms, training and coaching.